The Brand
Since 2017, between fashion and lifestyle

Alessandro Enriquez is an Italian fashion brand that unites creativity, colour and irony in collections of strong visual impact. Founded by the eponymous designer in 2017, the brand is distinguished by a vivid and narrative aesthetic, inspired by Italian clichés reinterpreted through a pop and irreverent lens. Illustrated prints, bold palettes and an ironic language make each collection a story of love and Italian identity, with references to pop culture. Through a fresh and innovative approach and collaborations with iconic brands such as Mattel, Universal, Swatch and Campari, Alessandro Enriquez has become synonymous with a stylistic language that celebrates Italian identity with lightness and elegance. The brand also boasts collaborations in the world of design, with brands such as Cappellini, Vispring, Illulian, Jannelli & Volpi, eventually going on to create its own line called ‘Casa Alessandro Enriquez’, a platform through which it can express its aesthetic in the world of design. Today the brand is distributed internationally, with key markets including Italy, Germany, France, the Benelux countries, Switzerland, Turkey, Japan and the United States.


Alessandro Enriquez
The Designer

Alessandro Enriquez is an Italian designer and creative based in Milan. After graduating in Modern Literature and Art History — studied between Italy and Spain — he continued his training in Fashion Design at Central Saint Martins in London and the Istituto Marangoni in Milan.
His career as a designer began at Maison Costume National, an experience he combined with editorial work for international publications including Elle, Marie Claire, Vogue Bambini and Vogue Sposa. In 2012 he published his first book dedicated to food and fashion, 10X10 An Italian Theory, with the support of Giusi Ferrè and contributions from personalities including Anna Dello Russo, Margherita Missoni, Arnaldo Pomodoro and Ornella Vanoni. In 2013 he debuted with the brand An Italian Theory, renamed in 2017 under his own name.
Enriquez’s creative vision — ironic and immediately recognisable — tells the story of Italy and its clichés with lightness and colour, always departing from the narrative of love, which becomes the brand’s defining verb. Over the years the creative project has expanded beyond fashion through collaborations and special projects that bring the brand’s language into diverse contexts. In fashion, the Alessandro Enriquez brand has collaborated with international names such as Warner Bros., Mattel, Reebok, Swatch, Casadei and Campari, while in design with companies including Tom Dixon, Cappellini and Jannelli & Volpi.
