The Spring-Summer 2026 collection is interpreted by Pierpaolo Ferrari, master of pop visual language and co-founder of Toiletpaper Magazine. His photographs transform Milan into a theatre suspended between dream and irony, between vivid colours and imagined clouds. “With Pierpaolo we share a passion for colour and for irony. His images bring my clothes to life as a narrative: between poetry and pop, between memory and future,” says Enriquez.
Gelato is not a dessert — it is a manifesto. Alessandro Enriquez repeats it like a mantra, transforming a universal symbol of sweetness and memory into a collection that blends irony, heritage and inclusion. Spring-Summer 2026 is a multisensory journey that begins in the Sicily of Procopio dei Coltelli — the first to bring gelato to France in the seventeenth century — and arrives in Milan, the city that is home to his fashion and to the dreamlike imagery of Pierpaolo Ferrari.